Weekly Reader – July 18, 2016

What we’re reading and recommending this week. We add to this post throughout the week and look for your suggestions in the comments.

Monday, July 18

A 50-50 Proposition: It’s Donor Age And Retention (Mark Hrywna, The Nonprofit Times) Most Americans become donors when they reach age 50. Younger people give money but they’e more likely to contribute to a friend’s 5K run or something like the Ice Bucket Challenge, according to Rhine. “People don’t tend to become thoughtful donors until they turn 50,” she said. That’s a result of some combination of their children becoming adults, reaching their peak earning years, and starting to look at retirement and what’s important in their lives.

Tuesday, July 19

Enhancing Foundation Capacity: The Role of the Senior Leadership Team (Melissa A. Berman, The Foundation Review) This article examines the issue of foundation organization design and assesses how foundation leaders might think about their organizations as institutions. Noting that any organization structure inhabited by human beings creates silos and territorial issues, foundation leaders are increasingly using two primary mechanisms to minimize these artificial barriers and maximize collaboration: enhanced headquarters functions to help integrate across the organization, and senior leadership teams.

Wednesday, July 20

It’s a New (Old) Day for Volunteerism: Crowdsourcing Social Change (Peter O’Donnell, NonProfit Quarterly) Two Nonprofit Newswire stories on NPQ’s website recently caught my attention.To me, these two short pieces frame a much larger question: Do today’s nonprofits really want volunteers/an engaged community?

Thursday, July 21

Pokemon Go and Your Nonprofit (Beth’s Blog) Most of the nonprofits are using it as a form of clever newsjacking — discovering that the nonprofit’s office or program location is a Pokemon stop and have snapped a photo for social media posting. Others are using it to lure visitors to their location.

Friday, July 22

It’s time to stop treating nonprofits the way society treats poor people (Vu Le, Nonprofit with Balls) There is a strong parallel between how we treat nonprofits, and how society treats low-income people. Like implicit racial or gender biases, most people are not even aware that it’s affecting their behaviors. But it’s important for us to examine these parallels, so we can better understand and change them:

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Leah Farmer

Leah Farmer is PEAK Grantmaking's marketing coordinator and focuses on providing marketing tools and resources to our members. She assists in writing for and producing PEAK Grantmaking's website and publications and developing outreach campaigns to raise awareness of our brand.

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