Put LinkedIn into Action

(This post is part of our 2014 Resolve to Evolve program.)

Now that you know what it’s about, and why you should use it, it’s time to get to it.

Four steps to make LinkedIn work for you:

  1. Make sure your profile is complete. List your relevant work history (grab a paper copy of your resume to help you with dates and details, if necessary) and experience. When you’re updating your education, don’t forget any continuing education certificates or post-graduate classes that set you apart. The summary section is a great place to list your strengths and what makes you you. What are you best at?
  2. Upload the right photo. Choose a photo that is in focus, professional, and close up enough that your face doesn’t become a tiny dot in the cropped profile picture.
  3. Find people you know. LinkedIn isn’t Facebook. You don’t need to connect with your next-door neighbor or your cousin’s grandma. Instead, start with the people already in your contacts list, and then do a search for people in your industry or local alumni who may be in your industry. Once you begin making connections, the site will suggest others who might be good connections for you.
  4. Discover interests and professional associations to follow. You’ll see news articles and blog posts specific to your industry and right on your LI homepage. Did you know that GMN is on LinkedIn too? Connect with us there.

And don’t forget to connect with your own foundation as well.

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Johanna Price

Johanna Price is a writer and editor living in the Twin Cities. Follow her on Twitter @johannaprice.