“How can foundations do better in reaching their grantees using social media, a communications avenue that grows more important every year?”
Last week, I sat in on a webinar from the Center for Effective Philanthropy on their new report, Grantees’ Limited Engagement with Foundations’ Social Media (PDF).
The report contains some worrying statistics:
80% of surveyed grantees said that their nonprofits use social media, but only 16% of respondents said that they personally follow the efforts of the foundations funding them.
Social media ranked as the least helpful of five communications avenues to learn about these foundations.
Interacting and sharing ideas with foundations was ranked below getting foundation news in a list of ways social media could be useful, even though one of the main features of social media is supposed to be its interactivity.