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PEAK Grantmaking

Equity and Evaluation: Can We Embrace Both in Collecting Demographic Data?

As funders look to embrace equity within their grantmaking practices, they have begun to explore how equity can shape their evaluative practices. From integrating cultural competence to questioning the myth of objectivity to turning the evaluative mirror upon themselves, there is ample room for discussion.

One area that continues to garner interest is around the how and why of collecting demographic data and how to do it in service of equity.

Philanthropy New York and PEAK Northeast hosted an interactive session where we dove into demographic inquiry and other topics related to evaluative work.


  • Recommendations for making surveys more equitable and inclusive from research and sector experts
  • Balancing grantee and funder needs in deciding whether and how to collect demographic data
  • Best practices for approaching demographic questions
  • Successes and challenges in advancing evaluative practices within foundations and how to get started


Jara Dean-Coffey
Jara Dean-Coffey
Equitable Evaluation Initiative
Rella Kaplowitz
Rella Kaplowitz
Senior Program Officer, Evaluation and Learning
Charles and Lynn Schusterman Family Philanthropies
Melissa Sines
Melissa Sines, Moderator
Former Programs and Knowledge Director
PEAK Grantmaking