Skip to content
PEAK Grantmaking

Telling Your Organization’s 2020 Story

Organization Members Only

Storytelling is a powerful tool both personally and professionally for contextualizing events, identifying values, and deriving lessons that can be applied going forward. An organization that proactively communicates its history to internal audiences can effectively foster unity, pride, and buy-in to its mission. When we are eventually at a point where we can look back on the unprecedented challenges of 2020, what is the story your organization wants to tell about what happened and what it did in response?

In this interactive session, listen to Helmsley’s communications and grants management teams talk about the lessons they learned during a turbulent year and key considerations from two initiatives about history and storytelling: the development of a retrospective on Helmsley’s first ten years as a charitable trust and a new archiving initiative. After the main presentation, the audience will be split into breakout rooms to discuss the story they can tell about their organization’s response to the events of 2020 and the story they strive to create going forward.


Jenn Dickinson
Grants Manager
The Leona M. and Harry B. Helmsley Charitable Trust

Laura Fahey
Communications Officer
Helmsley Charitable Trust

Rokeya Rahman
Grants Manager
The Leona M. and Harry B. Helmsley Charitable Trust